1. Google Now Loves Helpful Content
Write for humans, not robots. Answer real questions like "How much does bank reconciliation cost in Kenya?"
2. Speed Is King
Pages loading >3 seconds lose 50% of visitors. Use WebP images and Hostinger’s LiteSpeed cache.
3. Claim Google Business Profile
Free listing = appears in "near me" searches. 70% of local customers come from here.
4. Target "Excel Automation Kenya"
Not just "Excel". Long-tail keywords have 80% less competition and convert 3x better.
5. Add Schema Markup
Free code that makes your site show stars, prices, and FAQs in Google results.
6. Mobile-First Is Mandatory
Google ranks mobile version only. Test with Google's Mobile-Friendly Tool.
7. Update Old Posts
Refresh 2023 posts with 2025 data → Google rewards freshness.
8. Get Listed in Kenyan Directories
Yellow Pages Kenya, Business List, BrighterMonday — free backlinks!